About Us
About Blue Wolf Concepts Team, Opportunities, History, and More.
Bill has been in the water industry for over 20 years and has earned several awards. Annette decided after a 30-year administrative career to join the Blue Wolf Team and fell in love with helping people learn about how to make their water great again.
Bill & Annette Thompson
Owners
Serina brings fresh ideas, contagious enthusiasm, and a can-do spirit that keeps our team inspired. She’s known for her hands-on approach and her ability to jump into any project with confidence and creativity. When she’s not driving our marketing initiatives forward, Serina’s world revolves around her lively toddler, who keeps her smiling — and on her toes — every single day.
Serina Finch
Marketing Manager
Angie brings a wealth of experience, energy, and heart to our marketing department. Known for her exceptional customer service and warm, friendly personality, she makes everyone feel welcome. Outside of work, her greatest joy is her family—she’s been a devoted wife for over 30 years, proud mom to four wonderful children, and a doting grandmother to seven (and counting!) grandchildren.
Angela Ramos
Marketer
Emily joins our team as a Home Depot Ambassador, bringing a warm, approachable energy everywhere she goes. When she’s not visiting stores, she enjoys horseback riding and relaxing at her cabin Up North. Be sure to say hello when you see her at your local Home Depot!
Emily Sheathelm
Brand
Ambassador
Chris Smith
Installation
Manager
Chris brings 8+ years of RainSoft experience and holds his team to high quality standards. Customers love his laid back personality and always willing to take the time to help solve their water issues and guarantee their peace of mind. In his spare time, he is very active with his two girls and their school as well as building and driving Rally cars.
Bev, whom we call Mama Blue Wolf, has a passion for helping others which is why she offers the best customer service. For her, our customers needs always come first. Her priority other than Blue Wolf customers is spending time with her husband, children and grandchildren.
Bev Loszewski
Front End Operations
Jack Old
Service
Installer
Jack’s proactive nature, strong listening skills, and eagerness to assist and learn make him an invaluable member of our service team. His commitment to excellence and helping others shine through in every task. A native of Southern Michigan, Jack also has a deep appreciation for the outdoors, enjoying activities such as hunting, fishing, and camping in his free time.
John Mitchell
Service
Installer
John is our New York transplant who brought his East Coast plumbing experience to ensure high quality installs for our Blue Wolf customers and his attention to detail is unmatched. Outside of Blue Wolf, he enjoys spending time with his wife and daughter and working on his Honda.
Kevin is a personable water treatment specialist with four years of experience and a 25-year background in home remodeling. He’s known for his genuine commitment to providing clean, healthy water and building lasting client relationships. Outside of work, he enjoys time with his family, his dog, and riding his Harley Davidson.
Kevin Aldrich
Water
Specialist
Kelly Webb
Water
Specialist
With over 25 years of experience in sales, Kelly brings a wealth of knowledge and a vibrant energy to every interaction. Her passion for water solutions and sincere commitment to helping others is immediately evident. Outside of work, Kelly cherishes time with her family—especially the special moments shared with her granddaughters.
MEET THE TEAM

OUR PROMISES TO YOU

Experience peace of mind with our limited lifetime warranty.

Dedication to Customer Education.

A Strict Set of Best Practices Followed by Every Installer.

Exceptional Attention to Detail.

To Leave Your Space Cleaner than We Found it.

What Our Customers Have To Say...
Abby H
Kevin came out today and thoroughly explained everything to us. Tested our water and showed us the numbers. We purchased the TMC 100 unit and are excited to have it installed. Kevin is professional and real easy to talk with. Great personality!!!
Thank you!!
Abby
Drew W.
We would highly recommend this company to anyone looking for a dependable water softener or for any service needs. They truly believe in Customer Service.
Genia Moses
Would recommend this business. Very professional, friendly, very accommodating. We love our system. Really nice job on the installation and professional job. Explained everything you need to know about your system and how to run it. We love our Rain Soft System.
Krystle Petroshus
Definitely glad I got that little piece of mail asking me to send in a sample of my water. Fast forward weeks later and I now have a whole house water softener, RO system, and Iron/Magnese system. Rain Soft saved us. Our family was drinking Nitrates for 2 months not knowing yikes! Huge shout out to Kelly for coming and staying so late and explaining everything so thoroughly to us. At the end of it all she didn't push all 3 of those things on us. I wanted all 3 of those systems. Also huge shout out to the technicians. They were very kind, pleasant, on time, explained everything, and it didn't take too long either! Thank you Rain Soft!
Amarah Mukatren-Siemers
Kevin was awesome and a pleasure to work with! He was friendly, knowledgeable, and explained the process, water testing, and options well. He was down to earth and it was comfortable discussing options without pressure to buy. It was awesome to work with someone so enthusiastic about helping people get access to quality water - we definitely recommend him and Blue Wolf Concepts to others! We can't wait for our new water system.
Blitz Holzgen
Kelly came to the house to test my water and did an excellent job explaining the results and how a water softener would be very beneficial. She was patient and took the time to answer all of my questions and was very professional and pleasant!
Brett “Bigmothatrucka92” Meena
We had no idea how bad our water condition truly was until Kevin came and analyzed our water to show us how much Iron and Minerals were getting past our Softener that mind you was working just barely. So he recommended an iron separator and reverse osmosis filtration system for drinking water. Let me tell you MONEY WELL SPENT. Thank you, Kevin
Lisa Sylvester
Our water technician, Kelly Webb, was so caring and informative about all the water testing. There was no pressure to purchase more than what we needed. The installer was so nice, too, and did a great job. Our water is so much cleaner and safe to drink now. There is definitely peace of mind knowing that. The Wow gift box of soaps and cleaners is incredible!
Sydney Pugh
I don’t usually leave reviews, but I had to take a moment to shout out this amazing company! After dealing with hard water issues—spotty dishes, dry skin, etc I finally decided to invest in a water softener, and WOW, I wish I had done it sooner.

From start to finish, the entire process was seamless. The technician who came out for the consultation was super knowledgeable! He explained exactly how hard our water was (we’re on well water), and broke down how the system would work and what size we needed for our home.

Installation was quick and professional. They were respectful of our home, and cleaned up after themselves. It’s been a few weeks now, and I’m honestly blown away. Our water feels SO much better—softer, cleaner, and I’ve noticed my skin feels less dry and itchy. Plus, I’m using way less soap and detergent now, which is a bonus I didn’t even expect.

Also, major props to their customer service team—super friendly, responsive, and answered all my (many) questions without making me feel silly.

If you’re on the fence about getting a water softener, DO IT. And definitely go with this company—they truly care about their customers and stand behind their product. I feel like this was one of the best investments I’ve made for our home
Saint Ick
Kevin was very professional when he came to our house to test our water. Showed us the levels between clean and our water and helped us make an educated decision on how to clean our water. Thank you!!
Cody S.
Harrison came over to our house after dark, 2 hours away from home and he was still incredibly kind and informative. He stayed here and gave us a thorough explanation and testing of our water in what ended up being 2 hours of his time. I was happy to make the decision to go with RainSoft after that experience. I was not personally home for the installation but my wife said that our installer, Chris was very nice and professional. After coming home from work, I was like a kid at Christmas when I’d seen that it was installed very well. After reading through the manuals, I’m happy with the equipment we ordered and the company we ordered it through because everything appears to be very easy to understand and operate. I also can’t complain that we’re getting vouchers for 5 years worth of various soaps included as a promotional item with our softener and iron filter system. We’re both so happy we did it and wouldn’t have done it any differently.
Zach S.
We've had Blue Wolf's Rain Soft equipment in the house for an over and year now, I have to report that this company goes above and beyond for customer service. We live rurally and have numerous issues with our old farmhouse. Bill and the team have been super helpful, kind and considerate. They've made us feel supported and taken care of. This is a family run business who strives to make you feel a part of their family by making sure everything is tip top. You'll be in good hands with this company. Thanks a bunch Bill-- we appreciate you tons.
Lance B.
Couldn't have went better. I was a little skeptical because my water was so terrible. Everyone was very helpful from the sales team all the way to the install guys. Harvey had answers for all my questions and taught me a lot. Chris did a fantastic job with the install, everything looks great! Can't believe the difference in my water!! Highly recommend them.
Cassandra M.
After hearing my results from the sample that I sent in I was so happy that they offered out further testing to get to know what was going on in my water. When the water specialist came out to my home he was very respectful and punctual. He walked me through every test he was doing at my kitchen sink. Made sure that all of my questions where answered to my satisfaction.
Patty F.
It went excellent. The guys did an awesome job very professional.
Kim B.
Excellent work in terms of quality work, professionalism, response time, and costs. Fine company and staff. Will definitely call again!
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